I designed a new logo and graphic profile for Ultra Markets, a company in the financial sector. The logo was made in several different versions, for use against different background colors, as well as in different sizes, for print and web.
In this industry, it is all about standing out, because the competition is fierce; whilst providing a sober and trustworthy impression. So you have to stick out just enough, and in the right way. Quick recognition is important . Therefore, we used the distinctive colors and a strong symbol, which can be used individually, without the company name.