Illustration for an article on Internet Marketing: Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave? by Anders Hjorth. Here a comparison is made of Plato’s cave parable, where a number of people are trapped and see distorted objects on the cave wall projected from behind them. They do not see reality but only fake images. Are today’s internet marketers shackled and manipulated in a similar way?
A very fun picture to make, which challenges both creativity and history skills! I made both a simple animation and a still image in different formats for different uses.